Feelings Check-In: Threads vs. web3 social, Dior's quiet NFT experimentation, a new era for Boys Club media

[00:00] I love how our examples are like discount codes and and not like luxury fashion access exclusive access. I know I'm like I want 15% off my uh glossier lip gloss that's 12 bucks. [00:15] Welcome to the feelings check-in a feelings first look at the news of the week. Takes no one asked for on topics everyone's talking about. I'm Natasha Hoskins. I'm Dina [00:30] It's just boys club, the boys club podcast. No, no. [00:33] Just boy stuff. [00:35] Hi! Hey! We're back with some feelings. Feelings check-in. We're gonna talk about some fun stories today. We've got a lot happening this upcoming week. We've got... [00:45] to events in Paris. [00:48] Two events in Paris. I will say I'm so excited. I'm so excited to go to Paris and be in the ECC event. [00:55] circle of influence and be in and around all the crypto friends. [01:01] and frenemies that I've accumulated over the years. It is kind of like a summer camp vibe where because everyone descends in one place, it's like, yeah, there's an interesting dynamic as a result of that. But very excited to go. I will say that, of course, [01:19] French people speak French. And that is the language that they want to speak. And so it has made managing vendors for the two events that we're producing next week really interesting. And

[01:32] A lot of Google Translate. And I hope all the translations are right. Okay, should we get into it? Let's get into it. So we're going to cover two stories today. [01:42] As per usual with a feelings check-in. And then we're going to talk about some personal feelings, which revolve around... [01:49] A very... [01:50] Very exciting piece of news for this podcast and for the voice club. [01:56] burgeoning empire. The news will have been revealed at the time of the airing of this podcast. But yeah, we're delighted to have Kraken on board as a [02:06] sponsor and partner for boys club and the boys club media empire as you put it and this is our kickoff podcast with them and they've [02:18] are wonderful people and have been so kind and lovely to work with. And we're just really excited about it. We're so happy. So more feelings coming soon, but... [02:28] We're excited to work with Kraken. [02:31] Hey, Natasha, if someone wants to get into crypto or is looking for a better way to trade, where should they go? Oh, Dina, I'm so glad you asked. The place to be is Kraken. It's more than a crypto platform. Kraken is your bridge to the new world of finance. A simple, gorgeous place to trade with a redesigned trading interface that's so easy to use. From degen to day trader, first timer to full timer, make your trades in just a few clicks. [02:58] Kraken.com backslash boys club. Sign up in just a few minutes and you can even get started with as little as $10. We love you, Kraken.

[03:06] Okay, so I'm going to be talking about threads. [03:10] Okay. [03:11] In my mind, you are the queen of threads. [03:14] because I have not posted one thing on threads. I don't have a personal threads, but I'm downloading it and keeping up with Boys Club and it's so active. [03:24] Because of you. So I'm like, wow, Dina is doing the work. [03:28] I'm really into threads. I had a thread that I posted when I first started, but I deleted it, which was that I'm trying – [03:36] Not personally, but I'm trying for Boys Club to be the Tila Tequila of threads, which is a reference that you won't know. No, I do. She had a MTV show where she was bisexual, right? Yes. I'm really surprised that you know that reference because it feels like before your time. But yeah, she... [03:52] the more less about the bisexuality that could be part of the story [03:58] It was more about she was the like sort of breakout celebrity of MySpace. Oh, I didn't know that. You didn't know that? I did not know that about her. Yeah. [04:06] She was like one of the first like famous social media people that and she came out of my space. Okay. And [04:13] So it's a deep cut reference. I deleted it because of two reasons. One, I felt it aged me in a way that I was like, I don't know that I'm not comfortable with this. And two... [04:25] I went onto her Wikipedia page and I read about what Teala Tequila has been up to. And it's not good. Oh, it's, it's really not good. Like, [04:33] think of the worst things in your mind of like what a person can get involved with. No. And it's like,

[04:38] Kind of that. Oh, like like like problematic. [04:42] like like canonical problematic like so problematic it's like evil and so no I was like I gotta take that one I don't want to be adjacent to kill it to kill it in any way and so I deleted it but I felt like [04:59] I could, this is a safe space where I could share, talk about it. Yeah. Okay. So threads, let's talk about it. Threads. So yeah, literally every single podcast is talking about threads this week. And so I don't mean to just pour more into that noise. The story that I wanted to tell about threads is more about sort of the web three or the crypto-ness of it, because there's a tie-in kind of tangentially. So by now, [05:29] You have heard the news. Threads has launched. It's the fastest growing app in history. 100 million users in five days. It beat ChatGPT. Wow. Five days. Yeah. Wow. Huge, huge, huge. Yeah. Threads really as an answer to Elon Musk just shitting the bed in the most spectacular way, possibly eviscerating whatever $4 billion of investment that he did in Twitter. [05:59] just like it's fail after fail over there. And, [06:02] Zuck, now buff Zuck, he's pumped and he's like, I see an opportunity here. Did you see the new photos of him? Yeah, I did. I did. I saw someone tweet a picture of him.

[06:14] and said something like can I talk to you about something without you being mad at me and it was like that picture and I was like oh my god it's too much people are being thirsty about him um which is hilarious but [06:25] Yeah, he's excited. He's an excited man. He said that the Threads performance has been way beyond our expectations. And this is despite it being feature incomplete. So if you haven't spent much time on Threads, [06:37] There's no DMing and it's not quite ready. Okay. And it's incredible how well it's done. There's obviously a question of how sticky it will be, if people will churn out or if they'll stay. One quick thing. I just want to give context for listeners who have been living under a rock. Threads is Twitter. [06:56] But by Meta, that's it. [06:59] Yeah. [07:00] Nice. [07:00] I assumed that everyone knows, but of course, [07:04] there's people out there who don't. Yeah, I've been in my jorka off of the internet. And so I'm more attuned with people who aren't quite as online. I love that. I love that. Keep us honest. Please never lose that. Yes, threads is a Twitter clone, essentially. So that's [07:21] that's kind of the, [07:22] you know, 30,000 foot view. I want to tell you about the web three or the crypto-ness of it. Okay. [07:30] It's not at all Web3, to be clear, but it's kind of a second cousin because of this thing called the Fediverse. Okay. You've not seen the Fediverse? No context for what that is. [07:40] Zero. Zero. [07:42] Okay, so that's interesting. I came across it when you're onboarding to Threads.

[07:46] there's a secondary screen that's talking to you a little bit about threads and it mentions this idea that [07:52] Threads will be a decentralized social network powered by this thing called the Activity Pub Protocol, which is a part of the Fediverse, of this federated network of... [08:02] decentralized apps. So this idea of the Fediverse comes up in the onboarding. So every single user presumably had seen it or skipped past it, but it's enough of the story that they made the design decision to put it in the second onboarding screen. [08:17] So the Fediverse is a universe of apps. Okay. Okay. [08:22] that are powered by this thing called the activity pub protocol. [08:26] The ActivityPub protocol also powers Mastodon. You can think of it as like a bunch of servers around the world. They're all interconnected and they're all interoperable, but all the servers are sort of separate. So the thread server is separate to the Mastodon server. [08:40] but they will be interoperable in the future. By the way, threads launched without [08:45] it being on the activity protocol, but they're like, it's coming later, we're going to do it. And they've set their intention that they're going to do it there. So the Fediverse is [08:54] decentralized. It's decentralized like your email is decentralized. [08:59] So [09:00] No one owns email anymore. [09:02] But the server that you have your... [09:05] email address with, so like Google in my case, and I know in your case, [09:09] That's centralized. But [09:11] Email itself is a standard that a lot of different servers can interact with. And that's kind of what they're doing here with the Fediverse and the ActivityPub protocol. No one owns the ActivityPub protocol. No one owns the Fediverse network.

[09:27] Interesting. Wow. [09:29] Their case for decentralization here, which is really interesting to see sort of the decisions that they're making around this, because obviously the crypto industry has been banging our heads against a wall for the past, whatever, 10 years trying to figure out how do we sell decentralization as a value? [09:45] and as a value proposition and [09:48] it's fascinating to see how they've positioned it in this narrative. And it has been kind of front and center. I mean, it's not the main thing that people are taking away from it, but it's definitely a big part of the story. And for them, specifically Adam Osseri, who is the head of Instagram, he's been like doing these reels and going on all the podcasts and stuff like that. The way he's talking about it is decentralization, the main value prop is about this interoperability. So, [10:13] Remember when we talked to Stani from Lens, he was talking about how if you're a creator, [10:18] you can port your following to any lens DAP that is [10:24] built on lens. That's really what Adam Mosseri is saying here as well. If you want to go to Macedon or if you want to go to whatever else is going to be spun up in the Fediverse world, [10:34] you can do that or [10:36] He also mentioned this in one of the podcasts I listen to, or if you're deplatformed, he's like really speaking directly to, I guess, a pain point that a lot of people feel around the centralized social media networks. I have a question. [10:48] I can understand from a user's perspective why you would want that. [10:51] being able to port over your following to these other applications. But why do Meta want you to be able to do that? They're definitely giving up some control. Now, what I will say, though, is...

[11:04] It is decentralized for sure, but each server can decide how to integrate the activity protocol and what rules to create. And how their server interacts with other servers. [11:15] how their server interacts with other servers, yes, exactly, and what parts of the decentralized protocol they want to integrate. [11:23] It's very likely that a lot of what is integrated into Threads maybe isn't decentralized and is totally centralized. And maybe they make that decision not for some nefarious reason, but because they want it to be faster or have a better user experience. They can sort of pick and choose and also set the terms for the Threads server. [11:45] It is decentralization in that they're using this thing that connects them to other places, but... [11:50] It's a little tiny bit of decentralization theater because [11:55] they don't have to adopt all of the features of this other protocol. A lot of times when I hear decentralized social media or decentralization in general, [12:05] I'm always coming back to it being built on a blockchain and that being the railing for how you decentralize. Is there a blockchain component to... [12:13] Threads? [12:14] She is not here. She's not here. She has not been invited. No blockchain element. I've been thinking a lot about the difference between this decentralized open source Fediverse. Mm-hmm. [12:27] that threads is building into and on top of and [12:30] what something like a lens looks like. Decentralized, [12:33] blockchain enabled social media, web three social media. And,

[12:39] thinking about what the trade-offs would be between [12:43] these two directions. [12:45] and [12:46] So in the case of threads... [12:49] And the Fediverse saying it so many times makes it feel totally absurd. But it's like when you say a word too many times and then you're like, is that. [12:59] This is what is a word like it is a word. The Fediverse is decentralized in that there's no single entity centralized entity that owns it. Mm hmm. [13:10] and it's like this sort of standard that a lot of people can use. It's open source and people can use it to build their own thing, and there will be this interoperability. [13:18] What Threads isn't is... [13:21] transparent, immutable, and secured by validators. So... [13:27] when I think about sort of the difference between a lens and a threads, that's, [13:31] kind of where the distinction is. [13:33] And what comes up for me is [13:35] Man... [13:36] Okay, so there's these extra layers that are built into a blockchain enabled [13:40] decentralized social media network. [13:43] But do you need that for social? Right. Like what extra... [13:47] value do you get by having it be this transparent, immutable, secured by validators thing? [13:54] that makes it worth the extra friction, I think is the question for me. I don't know. And I'd love to have someone on who knows and who can answer that question because I love this idea of on-chain media. [14:03] but in light of threads where you can decentralize in this other way, [14:08] How do we make that worth it? Two things that come up for me when you say that. One is, how do you have something that's decentralized that...

[14:16] doesn't [14:17] need validators wouldn't you then have a centralized organization that is [14:21] maintaining Fediverse? I think that that is the server of threads. Okay. [14:27] Oh, I see. Okay. [14:29] Each person is maintaining their own. [14:31] And then the other thing that I really like about it is what I've always come up against when people talk about on-chain media or with decentralized social apps. [14:42] that are built on a blockchain length lens [14:45] I don't want that. I don't want something to be forever on a blockchain that I've tweeted or that I've put out into the world. That's why stories is so successful or Snapchat was so successful because there's something ephemeral and... [15:00] you know it's going to disappear. There's a lightness to it that doesn't exist. If you have layers of that where it's like, okay, putting something on feed on Instagram or tweeting something out has a different level of commitment and then a deeper level of commitment when I think about putting it on chain. So having something that... [15:16] doesn't have to [15:17] have that aspect of on-chain media but can still be decentralized is really appealing to me. [15:22] The other element is the financialization of it. So [15:25] Obviously, there's no financialization of what's happening in threads. And maybe that would be the argument from the Web3 social people of how it's different. [15:34] why it's better to be in the Web3 social domain, because there's this opportunity to monetize directly. So that's it. [15:42] The last thing I'll say is that I've made it my personal mission to try and get more followers on threads than Bankless. Oh my gosh, that's amazing. Bankless has 4,500 followers on threads. And honestly, I think that we deserve to have more followers on threads. I agree. I agree. How many do we have? 2,000?

[16:01] We're not quite yet. We're knocking on the door. We're knocking on the door of 2000. Knocking on the door of 2000. Great. They're more than double us, but... [16:10] I think we could do it. So CTA, follow us on threads and send to your friends to follow us on threads. [16:15] you [16:21] Where do we go from here? We are going to talk about Dior. Fashion. High end. So the story here is that this past week, Dior launched their first major drop in Web3. Have you heard about this? [16:39] I have. I'm excited to learn more. Great. I don't fully understand it. So I'm excited for you to explain it to me. I do want to disclose that. [16:47] On my eight-hour drive from New York to Tennessee last week, I re-listened to... [16:53] The LVMH acquired podcast. You did a second listen. It's a three hour podcast. [16:57] I was a long drive. So I did have the time to spare. [17:01] But man, I will just want to double down and say that's an incredible podcast. If you haven't listened to it, listener, you must. [17:09] it's [17:10] incredible and so it's amazing and so I'm very attuned to the world of LVMH [17:16] Dior. And for the listener... [17:18] Dior is owned by LVMH. It is in the LVMH family. [17:23] So here is the story. They launched a NFC chipped NFT authenticated sneaker.

[17:31] for their men's B33s. [17:35] So the men's B33 style looks like, imagine like a high-end van. [17:42] Okay. It's like, looks similar to it. It exists. It exists. It's a real shoe. [17:47] I'm sorry. That should be very clear from the beginning. [17:50] This whole project is [17:53] surrounding an actual... [17:55] purchase of a shoe. So the B33 sneaker is like a high-end van, thick sole, and then colorful top, depending on what style and colorway you get. It's very cute. It's a really nice sneaker. It's a men's sneaker. And they announced on June 29th, this project, it was announced by Hypebeast. And then they did tweet about it from Dior's main account. And they said, introducing the B33 sneaker by Kim Jones, who is the designer of Dior, from the Dior Men Fall 2023 collection dropping July 6th. Each [18:25] an encrypted key granting access to a secure platform and exclusive new services no talk of nft no talk of nfc chips no talk of web3 or blockchain or anything like that it's very very [18:37] not a part of the story from a consumer-facing perspective. Okay, they are saying that it unlocks... [18:45] access to something yes so there's three components to the story there's an nfc chip [18:49] And every single sneaker a part of the B33 collection for this collection has an NFC chip. And an NFC chip stands for near field communication chip. And it's a physical thing that lives in the soul of the shoe that you can scan with another digital item. So you take your iPhone, you scan it. And what you get when you scan it is a blockchain-based certificate of authenticity. It's a digital certificate.

[19:17] directly tied to that shoe. So every shoe in this season of the B33 sneaker will have that NFC chip and that certification, that digital certification attached to it. [19:29] Quick question. Does each chip have a unique certification? Yes. Like would my V33 [19:35] NFC, [19:36] certificate would be different to your B33. Yes, it would. It's like a digital receipt. But the way that it shows up, it doesn't live in a crypto wallet is it is on a blockchain. The blockchain is called the Aura Blockchain Consortium. That's a whole other thing that we should do a whole podcast about. That's basically a blockchain. That's a private blockchain that LVMH and Prada and all of these big brands have gotten behind and are sort of utilizing. As a consumer, you don't [20:06] your [20:07] digital Apple wallet, like a boarding pass or like an Amex or whatever, and it lives there. Within that digital receipt, they are saying that you will get exclusive new services. So they're unclear on what that could be. My guess is that it's probably going to be promotions, early drops, things like that, based on having ownership of this collection and that digital certificate. That is transferable. So if you sold those shoes, you could transfer that digital receipt to somebody [20:37] Like over email? It's on this blockchain. Probably what would happen is you would need to scan... [20:43] the chip [20:44] And then there would be some way to transfer it over. Another part of the story is that scanning the chip...

[20:49] reveals information about the manufacturing of it and new upcoming sneaker announcements. So this Aura blockchain consortium, a big part of that story, it's [21:01] really to show the supply chain of manufacturing. So really high end goods, where they were sourced, where they were made, how they got to you as a way to prove authenticity of these high end items. [21:15] Okay, so that's one big part of the story. The sneaker is launching with this NFC chip. It has a digital receipt attached to it. And all of the sneakers in that collection do as well. [21:26] Then there is another part of the story where there is an online exclusive for two colorways, the turquoise and the brown sneakers. So 470 pairs total in these two color runs. And these have an additional NFT component. All of the sneakers are $1,350. [21:45] this to colorway again there's only 470 of them and they have an nft [21:50] attached to these specific colorways. It's a soulbound NFT that's on the Ethereum blockchain. It is non-transferable. It lives in the wallet that it's minted in and cannot be transferred. These two NFTs have two clear benefits right off the bat. So you have this NFC chip, you scan the NFC chip, and then you get your digital receipt and you also get this NFT. [22:13] You can wear these sneakers digitally on Snapchat if you have them. And you get early exclusive perks to the spring 2024 collection. So those are the two clear perks for this specific event.

[22:26] nft that is related to this sneaker [22:30] So that's the lay of the land. My first reaction is that it's really interesting that the certificate becomes then a marketing channel. So you're giving people this. [22:41] thing. [22:42] that goes in their wallet that then is a new channel for Dior to be surfacing messages for those folks to engage with. It's being painted as a benefit to the consumer. And for some consumers it is. And for sneaker heads it is. And if you're going to build a whole culture at Dior around sneakers and exclusive drops and limited edition and all of the things that you're taking a playbook from Nike, but in a more... [23:11] luxury way. [23:13] then it is a benefit but for the average consumer it's a new way for you to receive ads it's smart yeah it's really smart the takes online from people have been very positive a few reasons for that one is this has been a very quiet drop they have not made a lot of noise about it they went a completely different direction than [23:36] than Louis Vuitton did. They have not utilized influencers. They've not gone and made a ton of noise talking about this. They've put it very strategically on specific channels like Hypebeast is very much a sneakerhead world. [23:52] And it is also all men's wear. So Dior is very, very strict about the way that they present their lines and

[24:02] on either men or women. So you'll never see Dior... [24:07] clothing that is menswear [24:09] put on women by Dior. You might see it in an editorial spread, but Dior will never do that. So it is very much geared towards... [24:17] a male audience and it's just hasn't had a lot of fanfare around it. And that has been received quite well because I think, [24:26] there's oftentimes a pushback around, okay, a brand is doing this so that they [24:32] get a ton of attention or it's like a pump and dump or just a cash grab. And so there seems to be a real thoughtfulness about the rollout of it. [24:43] of experimentation and testing and [24:46] seeing how that lands for Dior fans. Nice. [24:51] The other really positive thing that people have said is that [24:55] They're Trojan horsing the Web3. You buy it with fiat. You cannot buy it with crypto. It is very similar to the Nike dot swoosh stuff or the Starbucks. [25:05] loyalty program. It's completely obfuscated any web three component here, you are going online, you're buying something, there's chip in it. And then you're sort of brought along the way to the other digital components to it. But the story is not you're going to get a digital component to your sneakers. It's the other way around where it's like you have this proof of authenticity, there's different levels and specific colorways that have perks and benefits and fun plus ups to

[25:35] not like buy this digital sneaker. It's not that at all. That quiet experimentation and distribution to [25:44] Non-Web3 native customers is being received really well, both from traditional fashion publications and then the Web3 community as well, because they're really doing the work of adoption and really bringing new people into the space by... [25:59] creating an interesting story around sneakers that people already want. [26:02] They've done a really good job of doing things that are geared towards Dior quality. [26:07] fans and customers and not doing what I think a lot of other brands have done where they've saw a ton of money come into the crypto space. They saw a bunch of new potential customers and a whole new set of luxury Bitcoin billionaires, basically, where they were like, okay, we're going to do something that appeals to that audience so we can acquire them as a loyal customer as they come into money. And we're doing things to bring in a [26:34] Web three adopters into the luxury brand. And that's not at all the story that they're doing here. They are bringing in [26:42] Dior customers onto web three tooling, essentially. When you're looking at LVMH as a business that has a ton of different fashion houses under it, it's very exciting to me to see that they are [26:54] taking a totally different approach and roadmap with these different legacy brands. We talked a few weeks ago about the Louis Vuitton drop. That could not be more different. [27:03] in every way to the way that they're approaching it with Dior. And I think that's the real benefit of being someone like LVMH, where you can take risks with these different brands, see which roadmaps work, see how things are perceived, and then decide what you think is the better path for the rest of the companies in your portfolio or how to rework roadmaps that maybe aren't working for some of these other houses. Yeah.

[27:26] Thanks. [27:27] So this is going on. [27:29] Cool. I love a luxury fashion story. That's all very positive. I think the one downside would be it's very complicated. [27:36] And maybe it's only complicated because I'm actually trying to fully understand the whole project and all of the different components. If I was just buying this shoe, I probably wouldn't have need the same level of research to understand it. But if you're trying to understand it, there's a lot of components that you need to wrap your head around and understand, okay, this, if I want the NFT and I want the digital receipt and I want all three, then I need to buy this shoe, this specific colorway. So that's definitely maybe a critique of it. [28:06] kind of a product of these things being new primitives in some way. When you buy something from Glossier, whatever, like you get a receipt, a printed receipt, and then there's some sort of promo code in it. You go and follow Glossier on social media, and then you get the referral. That's a series of steps and elements as well that we're just totally comfortable with and we are fluent with. So it's no big deal. But I think it's because these things are all kind of new that [28:36] in this flow. But I think that that will reduce over time. I agree. Kraken is a crypto OG. They have more than 10 million clients around the world that trust them with their crypto needs. They're one of the largest crypto platforms out there with some of the highest security standards in the industry. So you can rest easy that your funds and your privacy are safe for the keeping. And if you need help along the way, as we all do sometimes, Kraken's award-winning client support

[29:06] actually hit them up a few times with very dumb questions about our account and they were so nice and so patient. It just takes a few minutes to get started today at kraken.com backslash boys club. [29:16] Should we go to some feelings? [29:18] Personal feelings. Personal feelings. [29:19] Time for some personal feelings. My feeling is very... [29:25] Grateful. [29:26] Just incredibly... Gratitude. [29:28] Grateful. Go ahead. Share your gratitude. [29:33] We have been working on Boys Club for over 18 months, and we have been... [29:41] Really... [29:42] Working hard at it and loving it and having a lot of fun, but trying to figure out how we make this sustainable for ourselves, how we find a path to... [29:51] earning a living doing this work. And there are a lot of people in the space who are big fans of boys club, but they, [30:01] translating that to... [30:04] Creating business has not always been easy. And I think a lot of people in this space talk about supporting creators and wanting to see people do good, interesting work. But when push comes to shove, it becomes very difficult to see that translated into business. [30:18] tangible support. And the Kraken team... [30:22] is sponsoring this podcast, which makes it possible for us to do this work and to grow Boys Club and to work on a bunch of fun things that we love and our community loves and...

[30:36] I can't express... [30:38] how validating and meaningful it is that this... [30:42] has come together and that they're supporting this podcast. And the team there has been so amazing to work with. I'm really grateful to them and to the Kraken team and to what it means for this business and the signaling that it means for you and I more broadly. [30:57] Yeah. [30:58] I totally feel exactly the same. I think for some further context, [31:03] everything that we've earned [31:05] for boys club as an as the media entity so separate from the boys club dow we've put back into the business yeah we have never taken a paycheck you or i [31:14] we've paid other people and that there's been money that's gone out the door to be clear, but you and I have never taken [31:21] a paycheck and we've always invested any like tiny bit of money that was left over after paying everyone else. [31:28] back into the business and, [31:30] So, [31:31] This is sort of the first moment where we're able to pay ourselves. Yeah. [31:37] Like just transparently, like that's what it means to have Kraken on board. I'm going to use a phrase that feels like terrible, but like a freedom to create. Yeah. And that gives us some space to do the work and not have to be like constantly thinking about [31:52] where the money, I mean, obviously we're still thinking about where the money is and we're thinking about growth and we're thinking about what's next and all of those things. [31:58] were obsessed with. So we will never truly be free of that. But [32:03] there is like a clear and distinct step change that,

[32:08] this partnership is, [32:11] for the boys club [32:13] media business that is a big deal. It's a big deal for us personally. And so I think that [32:18] is just, yeah, it's a new, new chapter. It's a new feeling. [32:23] It's a new feeling. It is a new feeling. It's a new feeling. [32:26] It's a new feeling. [32:27] So we buff you cracking. [32:33] Dina, where are we going to be in September? We are going to be at Permissionless in Austin, Texas. Permissionless too. It's happening. And we're curating the culture track for the conference. So if you're into the stuff we talk about here, you should come and have a good time with us. So email your boss. Tell them that you need to go and buy your ticket now. They will never be as cheap as they are today. [32:57] discord for boys club members come hang in austin friends [33:03] This is where we make an ask. We're in our call to action era. It's CTA times. Rate and review this podcast. Subscribe to our newsletter. And if you're feeling extra generous, [33:16] send it to work.